Magic Millions is increasing its commitment to online thoroughbred sales with the appointment of Bryce Bevan head of digital for the auction house.

Bevan will front the company’s soon-to-be-launched new digital platform that will allow industry members to trade stock regularly and with confidence under the Magic Millions brand

Bevan began bidspotting for Magic Millions in 2011 and subsequently worked in administration during his tertiary studies.

That helped set him on to the path to successfully applying for the Godolphin Flying Start program in 2014 after graduating from The University of Western Australia.

"Magic Millions is renowned for creating an unmatched atmosphere with its live sales across the country, and that's the energy and experience we're looking to bring to Magic Millions Digital as well, continuously striving to innovate and evolve, for the benefit of our clients - buyers and vendors alike,” Bevan said.

Magic Millions managing director Barry Bowditch said Bevan was joining the team at an exciting time for the company.

"We have been investing and developing the technology we feel is best for the online sales space," he said.