Dabble plans to capture the younger betting demographic have ramped up with a key partnership with the National Basketball League.
Basketball is the biggest betting sport in Australia, although most of that is through the America's NBA, the NBL is growing massively in profile and with the new season set to tip off this week, the social-led bookmaker has latched onto the competition.
It has been named the competition's official wagering, betting and sportsbook partner.
Dabble combines social media-style features with betting, enabling users to follow, share and copy bets in real time, creating an community-driven experience.
“The NBL is all about creating experiences that bring fans closer to the game. Dabble shares that same vision, building community through interaction and conversation,” NBL Group chief executive David Stevenson said.
“The agreement builds on the NBL’s ongoing growth as a premier sports and entertainment property.
“With record attendances, broadcast viewership, and digital engagement, we’re proud that the league continues to attract bold and innovative partners that share our ambition.
"We’re excited to welcome Dabble to the NBL family and look forward to delivering unique activations that enhance the game-day experience for fans across Australia and New Zealand.”
The Straight News Desk
Dabble, which is part-owned by Tabcorp, has grown its global footprint and now has around 800,000 digital customers across the world, about the same number as Tabcorp has in Australia.
"It just makes sense for the fastest growing sports betting app to partner with the fastest growing sport in Australia. Dabble and the NBL have a shared vision to revolutionise experiences for the next generation of sports fans,” Dabble's chief marketing officer Emilie Jirsch said.
“Together, we're excited to connect basketball fans to the action in ways that feel seamless, social and interactive."
