The global expansion strategy of Stake.com shows no sign of abating after the Australian-owned firm agreed to buy European online gambling outlet MocinoPlay.

EasyGo
EasyGo is the parent company of Stake.com. (Photo: Supplied)

Under the terms of the deal, Stake will take control of VinderCasino, a licensed operator based in Denmark.

In 2024, Stake acquired Idealbet from Baldo Line SLR in Italy, confirming a push into nationally regulated markets, while it has also made a concerted push into South America.

The company's strategic drive to operate within regulated national environments rather than as ‘grey market’ global providers is gathering momentum and increasing speculation it could make a move into Australia. 

With a cryptocurrency focus, Stake’s parent company Easygo, founded in Melbourne by Ed Craven and Bijan Tehrani, has become a global force in the gambling industry.

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While Stake is the company’s most recognisable brand, Easygo also owns the streaming platform Kick and Twist, a technology studio that supplies casino games.

“This acquisition will give us access to another high-value, regulated market with exciting growth opportunities,” Easygo’s chief strategy officer Brais Pena said.

“The team behind MocinoPlay has done an impressive job of growing the VinderCasino brand in the Danish market, and we look forward to integrating Stake’s winning formula to supercharge this growth and reach even more Danish players.”

The sale of MocinoPlay and its subsidiary is subject to regulatory approvals from the Gambling Authority of Denmark.

The latest merger and acquisition deal underpins a long-term business strategy.

Ed Craven and Bijan Tehrani
Stake.com founders Ed Craven and Bijan Tehrani. (Photo: Supplied)

Stake says it is focused on “becoming the world’s biggest casino and entertainment brand” by achieving sustainable growth in regulated markets.

In 2023, it acquired Betfair Colombia from Flutter Entertainment while its has also secured a Bets licence for launch in Brazil’s recently regulated online gambling market.

“Easygo is setting new standards in the gambling industry, and we are thrilled to be part of this journey,” MocinoPlay chief executive Peter Eugen Clausen said.

“The combination of our team’s local expertise and Stake’s exceptional product and brand creates a winning formula. We look forward to introducing Stake to the Danes.”

Italy move ideal for ambitious Aussie-owned Stake.com
Australian-owned Stake.com has acquired the parent company of Italian sportsbook Idealbet.it.

Stake.com is registered in the Caribbean island of Curacao but its headquarters are in Melbourne.

However, Australian laws prevent the company from operating in this country.

It is classified as an unregulated operator and cannot offer services to Australian customers.

But its presence in the Australian gambling landscape has long been a source for speculation that has intensified since increasing its interest in online bookmaker PointsBet to 5 per cent.

It has been reported on several occasions that Craven and Tehrani have been making plans to launch their own bookmaking brand in Australia.