Inglis has partnered with China Horse Owners Alliance (CHOA) with the organisation now the Australian auction house's new representative in China.
CHOA - which includes almost 90 per cent of all China-based horse owners - has been in operation for 10 years and its primary role with Inglis will be to increase participation of Chinese owners at all sales, including Inglis Digital.
The alliance's General Secretary Mr Huang Qingcai said it was “an honour’’ to be entrusted by Inglis with this position.
“Inglis is a highly trusted and revered Company that has been around for more than 150 years, so to be formally associated with them is a big compliment to the CHOA,’’ Huang said.
“Our team is gathering most horse owners in China so I think we can help Inglis considerably to increase Chinese buyer participation at their sales moving forward.
“We look forward to working with the Inglis team as we continue to build a strong relationship together.’’
Inglis Bloodstock chief executive Sebastian Hutch was thrilled the CHOA had agreed to join Inglis as its China representative.
“We believe that the Chinese market has great growth potential, so to have the opportunity to formalise an association with the CHOA is a significant moment for our company,’’ Hutch said.
“We have great respect for Mr Zhang, Mr Huang and the entire Alliance and what they have achieved already and look forward to working with them to grow participation in horse racing in China."
