Former CrownBet executive Nick Keenan has returned to the wagering industry, having been appointed as general manager of Tabcorp’s Max Gaming division.
Keenan was previously chief executive of advertising firm Starcom for four years until October last year, while prior to that he was CEO of Red Rooster.
He spent six years working for CrownBet in the 2010s, firstly as CEO of CrownLotto and then as commercial director at CrownBet before it was sold to The Stars Group in 2018.
“I’m looking forward to working with the talented Max Gaming team, our valued partners and suppliers, and the broader Tabcorp leadership group to build on our market‑leading compliance, integrity and technical services, and to explore exciting new opportunities for growth,” Keenan posted on LinkedIn.
“Nick joins us with more than 25 years of executive leadership experience across gaming, media and retail, particularly driving business transformation and commercial growth,” Tabcorp's chief operating officer Kayelene Snowden said.
“Nick brings the perfect mix of retail, commercial and gaming experience to execute on MAX’s strategic goals. This is a key appointment for our business.”
Max Gaming, a Tabcorp subsidiary, provides maintenance, tech, data and insights services for the gaming industry.
