Media giant Google links gambling ad access to compliance track record

Google has announced tighter controls on gambling advertising, introducing new requirements that link ad delivery more closely to an advertiser’s compliance history and regulatory standing.

The changes, outlined in a recent terms-and-conditions update, build on Google’s existing framework that ties gambling ads to certification and country-specific legal requirements.

Under Google’s rules, advertisers in gambling categories must comply with both platform policies and the laws of the jurisdictions they target. Without a valid certification, ads can be restricted or blocked entirely.

The latest update adds new layers of scrutiny designed to regulate gambling advertising more strictly across Google’s ad ecosystem.

In December 2025, the company banned US-based aggregators and affiliates from advertising horse-racing betting, limiting such ads to licensed operators only.

That decision marked a significant narrowing of who could access Google Ads in certain gambling segments.

A notification abount the change was sent to Google’s advertising partners in Ireland this week.