The expansion of live in-race betting on Australian horse racing in overseas markets is unlikely to have any implications for Australian-based punters, with local operators remaining reliant on their trading teams to maintain their in-play odds.

In-play betting
Australian bookmakers will rely on trading teams to price in-race betting options rather than AI-generated odds that will be available to overseas punters. (Photo: The Image is Everything - Bronwen Healy Photography)

Ladbrokes and Coral in the United Kingdom have launched automated in-race odds on Victorian racing this week after a deal struck between Racing Victoria and data-supply company Total Performance Data (TPD).

Under the deal, which was first announced last year, Victorian races will feature in-play odds after the jump, generated from what TPD describes as “its AI-driven proprietary pricing technology”.

It allows pricing to be generated for each runner in the race, as opposed to the current Australian model, which sees live race odds offered on three or four of the top selections, plus an option to bet on the rest of the field.

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