Rosehill may have not netted the Australian Turf Club the $5 billion it had hoped from a potential sale and may not be deemed suitable to host the Golden Eagle, but the western Sydney racecourse has proven valuable as advertising space.
In a deal with the ATC, advertising company QMS has secured several digital large-format billboards, including a double-sided equine bridge and two double-sided monopoles. They are set to go live by the end of August.
The billboards add two million impressions weekly.
“Digitising Rosehill Gardens further reflects our commitment to delivering a high-impact, dynamic and premium, digital communication platform across Sydney,” QMS chief operating officer Sara Lappage said.
“The western Sydney corridor is one of the most valuable audience catchment areas in Australia and our expanded digital network gives brands the power to influence it like never before.
“We look forward to continuing to work with the Australian Turf Club to deliver on the strong demand for these premium digital assets we’re already seeing from agencies and clients in 2025 and beyond.”
Australian Turf Club head of commercial Donna Forbes described Rosehill as “one of Australia’s leading sport and entertainment centres and a vital part of Sydney".
“We’re delighted to see the investment into these new digital sites from QMS, which will be a powerful addition to Rosehill Gardens," she said.