South Australian racing has extended its long-term deal with Racing Victoria-owned broadcaster Racing.com for a further two years.
The seven-year agreement, first signed in 2017, was due to expire at the end of 2024, but Racing SA has opted to extend its involvement.
It will ensure South Australian racing is continued to broadcast on Racing.com‘s free-to-air, pay tv and digital broadcast until the end of 2026.
“South Australian racing has benefited from the partnership with Racing.com and we look forward to continuing working together to promote the industry,” Racing SA CEO Vaughn Lynch said.
Racing.com CEO Peter Campbell said the new deal would continue to see investment in the Get On SA program, as well as the ongoing supply of a South Australian-based presenter and form analyst.
“Continuing to make SA Racing and Victorian Thoroughbred Racing as accessible to as many people as possible via free-to-air, BVOD, subscription TV, OTT services, and direct-to-consumer is a boon for people to use whatever screen they choose, wherever, or whenever they choose,” Campbell said.
“And continued distribution of SA Racing via Entain New Zealand and SIS ensures that SA Racing will also continue to make its mark to international viewers and punters as well.
SIS has the international rights for Victorian and South Australian racing.
