Sportsbet promotes Christina Ruiz and Kathy Schokman to leadership roles

Sportsbet has promoted Christina Ruiz to the newly created position of chief product officer and appointed Kathy Schokman as interim chief people officer.

Ruiz was previously Sportsbet’s general manager of product. Sportsbet said the new role builds on her work across the business.

“Over the past four years, Christina has shaped our strategy, product development and brought our design, product and technology teams closer together,” the company said in announcing the appointments.

Schokman has spent more than 19 years at Sportsbet. She takes on the people portfolio on an interim basis while the company searches for a permanent chief people officer.

Product has also been a focus across Flutter’s Asia-Pacific operations. The group’s latest quarterly results presentation said its APAC business had piloted a new AI bet recommender and reported an increase in engagement.

Sportsbet’s chief customer officer Sarah McWhirter has also announced her departure after 12 years with the business to join Flutter-owned FanDuel in New York.