Sportsbet has stepped in as the exclusive wagering partner of the Australian Trainers’ Association (ATA).
ATA chief executive officer Stephen Bell confirmed the deal ahead of the new racing season, which will involve trainers getting opportunities to grow their own brands via Sportsbet’s platforms,
“Sportsbet has been at the forefront of innovation and content in the racing industry for well over a decade, so they are the perfect partner to showcase the incredible stories that exist within our training ranks and we can’t wait to work with them to bring those to light,” Bell said.
“The racing industry relies on content from the likes of Sportsbet to connect our great industry with the next generation of racing fans, so we look forward to seeing this partnership evolve and a new audience enjoy the amazing people and horses that are involved in Australian racing.”
Sportsbet, Australia’s largest corporate bookmaker, has over 2.4 million customers.
"Sportsbet is proud to partner with the Australian Trainers’ Association and support our trainers whose work, commitment and passion drive the racing industry forward,” Sportsbet’s chief commercial officer Nathan Arundell said.
“This partnership reflects our unwavering commitment to bringing excitement to racing for generations to come. We look forward to working closely with the ATA to help grow a strong, sustainable future for Australian racing."
