Tabcorp has strengthened its relationship with America's National Football League, extending its role as the NFL’s official sports betting partner until 2030 and being named sports betting partner of the gridiron code's 2026 Melbourne game.
As well delivering NFL events, experiences and content across its digital platforms and in retail venues via the TAB app and across 3700 pubs, clubs and TAB agencies nationwide, TAB will also activate premium experiences around the 2026 NFL Melbourne game.
“We are thrilled to continue our partnership with TAB, delivering new and exciting experiences for the growing pool of NFL fans across the continent,” said general manager of NFL Australia and New Zealand Charlotte Offord.
“Australia is an important market for the NFL, and this collaboration will help us further strengthen our local fan base — one that has continued to grow and evolve over the last two years.”
TAB director of marketing Troy Benton said the publicly listed wagering giant was thrilled to renew its long-term agreement.
“We’re particularly pleased to be a partner of the first ever regular season NFL game to be played here. This will be one of the biggest sporting events hosted in Australia and we’ll be activating all of our assets and providing customers with exclusive access to the biggest names and content in sport,” he said.
The NFL announced its first-ever regular season game in Australia recently with the game to take place in Melbourne in 2026, with the Los Angeles Rams designated as the home team.
