Online bookmaker TopSport once aimed to be at the top of the Australian wagering food chain until increased taxation forced it to make a strategic business decision.
When Lloyd Merlehan started to transition his bookmaking business and its clients to an online platform, the fundamentals were as simplistic as they were innovative for the era.
One of Australia’s highest-profile on-course bookmakers at the time, Merlehan seized on the opportunity to expand his reach via the internet.
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