G.H. Mumm has extended its partnership with the Victoria Racing Club and the Melbourne Cup Carnival until 2028, taking its involvement up to 18 years.
Naming rights and the presence of the Mumm birdcage marquee are part of the deal to be Official Champagne Partner, as well as the continuation of a custom-designed bar in the Club Stand at Flemington.
CEO Kylie Rogers said the partnership was an excellent fit for the VRC.
"G.H. Mumm has become synonymous with celebration at Flemington,” Rogers said.
“For 15 years, their presence has elevated the Melbourne Cup Carnival, and we’re excited to continue raising a glass together through to 2028
"This partnership is about more than Champagne – it’s about bringing people together, creating unforgettable moments, and setting the tone for celebration at one of Australia’s most prestigious sporting and social events. G.H. Mumm understands that energy, and they help us bring it to life year after year."
More than 12,800 bottles of G.H. Mumm Champagne were consumed by racegoers during he 2024 Melbourne Cup carnival.
