Victorian and South Australian racing will figure prominently in a global fixed-odds service available to United States punters after a landmark deal involving wagering firm Bet365.

In what is essentially a breakthrough for a US wagering market that has been reluctant to embrace a fixed-odds model of betting on horse racing, Bet365 has launched an online service in the state of Colorado.

For the first time, fixed odds on racing have become available on a regulated sports betting platform in the United States.

But for the moment it means American gamblers have more opportunities to invest in fixed-odds wagering on Australian thoroughbred races across Victoria and SA than they have on their domestic racing scene.

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