UK-backed Star Sports has taken the first step towards expanding its Australian operation with the acquisition of a small-scale bookmaker.
Less than a year since opening an online wagering service tailored to Australian audiences, Star Sports has clinched a deal to secure the intellectual property belonging to dormant bookmaker Vinbet.
It’s a move that Star Sports hopes can increase its Australian footprint at a time when industry insiders say the number of operators has reached a saturation point.
“We think there'll be further consolidation at the smaller end of the market … within the smaller operators,” Star Sports’ Australian general manager Shane Ciurleo told The Straight.
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