Online bookmaker Picklebet has added to its portfolio of racing-related sponsorships in a long-term partnership with Racing Wodonga.
Under the terms of the agreement, Wodonga will be rebranded Picklebet Park Wodonga.
The wagering firm will also have naming rights to the Wodonga Gold Cup in late November.
“This landmark agreement sees Picklebet join with Racing Wodonga as our exclusive major partner for a minimum five-year period,” the Victoria-NSW border club said.
Key features of the deal include high-profile branding opportunities, fan engagement, including VIP experiences, merchandise and customer activations as well as the creation of a dedicated fund which will be created to support local community groups.
Picklebet has a similar naming rights sponsorship agreement with the Werribee Racing Club.
It has also just signed a deal with the Warwick Turf Club in regional Queensland.
Bren O’Brien
The bookmaker is also a wagering partner of the Penrith Panthers for at least the next four years, having joined forces with the defending NRL premiers at the start of 2025.
“We could not be more thrilled to welcome Picklebet as our new major sponsor. As one of the most exciting betting agencies in the country, we feel that their innovation and forward thinking approach aligns perfectly with our values,” Racing Wodonga CEO, Steve Wright, said.
“As we strive to continue to provide an incredible race day experience to our fans, this partnership will deliver increased customer engagement, a local community focus and help take our events to the next level”.
“We could not be more excited for the future as this partnership will help propel both organisations to new heights."
CEO Nicholas Heaney said Picklebet wants to engage and introduce a new generation of punters to racing through the deal.
“Fun and innovation are at the heart of everything we do and that is aligned with Racing Wodonga’s strategy and vision,” he said.
“We are committed to investing into both the racing industry in Wodonga but also the broader local community through a number of initiatives.
“The Picklebet team are focussed on adding value for race goers on course through injecting fun and entertainment at as many touch points as we can and also through exclusive offers and benefits.”
Warwick Barr
