Racing WA and Entain have struck a deal allowing West Australian thoroughbred meetings to be streamed on the wagering giant’s online platforms in Australia and New Zealand.
The five-year partnership provides for live vision to be shown in Australia via bookmakers Ladbrokes and Neds.
Entain will also stream WA meetings into New Zealand through Trackside NZ.
Racing WA chief racing officer David Hunter welcomed the announcement and said it would expand the reach of WA racing to a wider customer base.
“Partnering with Entain through its Ladbrokes and Neds brands in Australia along with Trackside Media in New Zealand will ensure WA racing is more accessible than ever before,” he said.
“The partnership will deliver an enhanced experience for both existing fans and new viewers, with the ability to stream every race live on these platforms highlighting our commitment to growing the visibility and popularity of WA racing.
“We look forward to seeing the positive impact this partnership will have for our industry.”
Entain Australia and New Zealand chief executive Dean Shannon said showcasing the WA industry confirmed his company’s ongoing commitment to racing in the state.
Warwick Barr
The Ladbrokes Racing Club and Trackside NZ hold slots for the $5 million Quokka, WA’s richest race.
“Entain is delighted to secure the opportunity to showcase live WA thoroughbred racing across all of our platforms in Australia and New Zealand for the next five years,” Shannon said.
“This partnership with Racing WA will bring our customers closer to the action, offering access to the stars of the west, including the exciting Pinnacles Carnival and The Quokka in April.”
The Entain streaming alliance follows Racing WA’s new multi-year partnership with the Seven Network to show WA thoroughbred racing live and free.
From next Monday, all thoroughbred race meetings across the state will be broadcast on the network’s digital streaming platform, 7plus.
“We congratulate Racing WA on their recent announcement to restructure their media rights and we look forward to working even closer with them to elevate WA thoroughbred racing to new heights,” Shannon said.
