A more ‘rational’ approach to marketing spend is putting Australia’s biggest wagering operators in a better position to weather a pending federal government crackdown on promotions and advertising, according to PointsBet Group CEO Sam Swanell.
The looming Albanese government response to the ‘You Win Some, You Lose More’ report is anxiously anticipated by the wagering sector, with bans on advertising and inducements among the 31 recommendations.
However, speaking after the latest quarterly earnings announcement, which revealed PointsBet experienced its best-ever quarter when it came to net-win margin, Swanell said the change in approach to promotion by the industry’s major players has put it in a strong position ahead of any regulatory change.
“We think that the market overall is pretty rational. We are already marketing and promoting in a way that we think is responsible. With the government inquiry outcomes, we don’t think it will inhibit our business the way we market going forward,” Swanell said.
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