Southside Racing has announced an expanded partnership deal with wagering agency Ladbrokes.
The five-year agreement will build on a relationship that started with Cranbourne to include Pakenham - the two racetracks under the Southside Racing banner.
Ladbrokes branding will be integrated across Southside Racing's premier events, including the Cranbourne Cup, Pakenham Cup and two $1 million slot races - the Meteorite and Supernova.
Southside Racing chief executive Neil Bainbridge said the deal reflected a shared vision and ambition.
"This agreement strengthens our ability to deliver innovative race-day experiences, attract new audiences and create fresh opportunities to engage racing fans in Melbourne's thriving southeast," Bainbridge said.
Ladbrokes assumes naming rights for Pakenham after Sportsbet’s five-year deal came to an end.
