Blake Matthews takes betr CFO reins after interim period

Wagering company Betr has confirmed that Blake Matthews will be its chief financial officer.

Matthews joined BlueBet in 2020 and worked as group financial controller, playing a key hands-on role during the merger with betr in 2024. He stepped into the CFO position on an interim basis in December upon Darren Holley’s departure.

Having served six months, he will now fill the role permanently from July 1.

Betr chief executive Andrew Menz praised Matthews’ impact in strengthening the company’s financial discipline, operational execution and investor engagement.

“Blake has performed exceptionally well since stepping into the interim CFO role and has earned the confidence of the board, leadership team and our investors,” he said.

“Blake is a highly capable and commercially minded executive with a deep understanding of our business, strong financial discipline and excellent stakeholder management capability.

“Importantly, Blake is also a strong cultural fit for betr and has become a highly trusted member of our leadership group. I look forward to continuing to work closely with him as we execute on the next phase of the Company’s growth strategy.”

Among that strategy is a stated aim for inorganic growth, corporate code for bet’s desire for mergers and acquisitions to grow its size and scope.

As well as the BlueBet merger, it also acquired TopSport in January 2025 and made a concerted bid for control of PointsBet, which did not result in a majority shareholding, but gave betr a strategic 27 per cent position in one of its rivals.

Menz has repeatedly said that both organic and inorganic growth are part of the plans to move betr to at least a 10 per cent share of the local market.

Betr is publicly listed with a current market cap of $171 million.

Before joining what was then BlueBet in 2020, Matthews worked with Sydney-based accountancy firm AH Tighe and associates, while before that, he was business services manager for Bell Partners and spent time with KPMG. He was also a non-executive director with micro-syndication company miRunners from 2019 until 2022.