Matt Tripp and Michael Sullivan, two of the most influential figures in the modern-day Australian bookmaking landscape, will join forces after a merger between wagering companies betr and BlueBet.
In a move announced to the ASX on Thursday, the deal will allow the new entity to consolidate its place in the online gambling space amid a downturn in wagering revenue.
Betr is owned by a consortium of investors headed by Tripp as chairman while BlueBet is listed on the ASX, with its executive chairman veteran bookmaker Sullivan.
Tripp has been a founder and seller of several online betting operations including Sportsbet, CrownBet and BetEasy but his betr venture has met with troubled times since launching amid great fanfare in 2022.
This post is for our free members
Thanks for your interest in The Straight. It looks like you are trying to access a free members article via an in-app browser on X, Facebook or LinkedIn. For the best experience, and instant access, sign on via the Social Sign In links below. You should only need to do this once.
If you wish to access or create an email-based account, please provide your email below. You will receive a link to click by email which will then open in your device’s native browser.
