Craig Baker to join NZTR in key racing role

New Zealand Thoroughbred Racing (NZTR) has appointed Craig Baker, Auckland Thoroughbred Racing’s (ATR) executive general manager of racing and operations, as its head of racing development.

NZTR general manager of racing Mitch Lamb said the appointment, which will take place from October 27, strengthened NZTR’s capacity to create and deliver its strategic racing plans.

“Over the next 12 months, we will be working closely with clubs, the Racing Integrity Board, Entain, TAB New Zealand and the newly formed Establishment Board to advance a number of important change initiatives. Craig’s practical experience and industry-wide perspective will be invaluable as we work through that programme,” Lamb said.

Baker said: “After 11 hugely rewarding years, it has been a privilege to work alongside such a great team at Auckland Racing Club and now Auckland Thoroughbred Racing.”

NZTR said Baker has more than 20 years’ experience across racing administration, club operations, governing bodies and the breeding sector.

“I’m looking forward to working with Mitch and the wider team at NZTR and using my experience to contribute positively to the future of thoroughbred racing,” Baker said.

Charlotte Mills’ separate 12-month contract as NZTR Racing Advisor is due to end around the time Baker starts.

Mills, who was previously Head of Racing at Moonee Valley, was appointed in a contract role this time last year.

“I’m proud of what we have progressed over the past 12 months and grateful for the support, openness and collaboration I have experienced across the industry,” Mills said. “There is important work ahead, and I look forward to seeing the initiatives now under way continue to develop.”

Lamb praised Mills’ contribution during her time at NZTR.

“Her willingness to share the learnings from her enormous industry experience with the entire NZTR team has been of great benefit,” he said.

NZTR’s 2027–29 Statement of Intent and Business Plan outlines its direction for the next three years, with operations initially focused on the 2026/27 season.

For that season, NZTR targets 16,200 registered horse owners, compared with 15,106 in 2024/25, and wagering income of $500 million, versus $475 million. Its average NZTR-funded stakes target is $4,245 per start, compared with $4,024.

The plan aims to expand participation and ownership, while NZTR continues to uphold welfare and integrity standards. It also outlines improvements to digital services and a sustainable model for operations and infrastructure.

TAB New Zealand’s minimum guaranteed funding remains NZTR’s principal revenue source. The plan says NZTR intends to grow income through sponsorship, tourism, international opportunities and digital products as the five-year guarantee ends after FY28.