Prediction market platform Polymarket to stream soccer matches

Genius Sports has signed an agreement with Polymarket to provide exclusive live streaming rights, league intellectual property, official data and integrity services for selected sports competitions on the prediction market operator’s US platform.

The agreement will allow eligible North American Polymarket users to access live streams alongside related real-time event contracts, including Serie A football matches, with Genius Sports’ official data to be used to determine contract outcomes and settlements.

Genius Sports will also provide digital marketing support through its Legend-owned media properties, while Polymarket will integrate live streaming with related real-time event contracts on its regulated platform.

Under the partnership, Polymarket will participate in Genius Sports’ integrity information-sharing processes, allowing leagues and governing bodies to monitor market activity and coordinate responses to irregular trading patterns alongside Polymarket’s existing compliance systems.

Polymarket’s sports partnerships now include MLB, Liga MX, Bundesliga, La Liga, Serie A, MLS, NHL and UFC.

The agreement takes effect immediately, with Polymarket markets across selected Genius Sports-affiliated leagues and competitions available to eligible U.S. users.

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